By Simone – founder of Parfumello

There are moments in the day when everything can quiet down. For me, that often happens while cleaning. Not because I have to, but because it does something for me.

That feeling is the reason Parfumello was created.
Because let’s be honest: cleaning has long been approached as something purely functional. Something you squeeze in quickly. With products that work hard, but pay little attention to how you feel afterwards. And that’s exactly where it didn’t sit right with me.

A clean home is more than clean. When my home is in order, I feel calmer. More balanced. And I know I’m not alone in that. Many customers who use Parfumello say the same: a clean and beautiful home gives a sense of satisfaction. As if everything falls into place again.

But why did cleaning so often feel like an obligation?
Because the products didn’t support it. Chemical scents and loud packaging.
A visible result, but not a felt one. And I wanted that to change.

From chore to ritual

Parfumello was born from the wish to transform cleaning from a chore into a ritual.
A moment to reset. To give attention to yourself and your surroundings.
And that starts with fragrance.

Fragrance is invisible, yet incredibly powerful.
It can calm, energize, and evoke memories.
Still, for years, fragrance in cleaning products was treated as an afterthought, a touch of citrus and that was it.

But we made fragrance our foundation.
Together with our manufacturer in Italy, we developed powerful cleaning perfumes with real perfume notes. Scents that don’t fade the moment you put the cloth down, but linger gently. So your home still carries that soft, cared-for feeling long after you’ve finished.

Everything you use daily should feel right, in function and in appearance.
That’s why our bottles are minimalist and calm in design.
Made to be seen; on your countertop, in your bathroom, without disrupting the atmosphere you create in your home.

'When something is beautiful, you use it more.
And when you use it more, it becomes part of your routine.'

What makes Parfumello special to me is that it’s not about perfection, pressure or performance. It’s about control that brings calm. You don’t have to control everything in life.

But your home?
That can be your safe space.
A place you’re proud of, where you recharge, where you arrive.
Cleaning then stops being a “have to” and becomes a form of active relaxation. 

Together with my daughters, the MelloTwins, I built Parfumello not as a company, but as an atelier. A place where fragrance, interior and routines come together. Where we share what inspires us. Where we show how we care for our home, without needing to be perfect.

Parfumello is for people who give a lot. Who care. Who carry. And who sometimes forget themselves.

This is an invitation to care for your surroundings and in doing so, care for yourself.

Not grand.
Not complicated.
But intentional.

A small moment, a big difference.

And if you recognize yourself in this:
know that you’re already part of it.
Welcome to Parfumello.
This world is ours!